Who We Are

Headquartered in Coronado, CA, Easy Day Sports is a dynamic event production agency that focuses on premier, professionally managed endurance sports events.

We have a fun, easy day culture and convey a calm confidence in our work, but within our name there is more. Deeply inspired by the Navy SEAL motto- “The only easy day was yesterday.” We embody superior event production and a tireless commitment to excellence.

What We Do

We help realize the dreams of our athletes and the vision of the clients who hire us. We strive to create memorable life experiences. It is this mission that moves us to produce events for your next personal best. We seek to expose the spirit of sport that lives within!

Upcoming Events

Carlsbad 5000

Carlsbad, CA
April 7, 2024

Dallas Cowboys Draft Day 5K

Frisco, TX
April 27, 2024

Crown City Classic

Coronado, CA
July 4, 2024

Margaritaville Run Orlando

Orlando, FL
September 28, 2024

Ride Santa Barbara 100

Santa Barbara, CA
October 19, 2024

Thrive Half Marathon & 5K

San Diego, CA
November 2, 2024

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Consulting Services

Special Event General Management
Business Development & Feasibility Studies
Race Concepts & Creative Design
Operations Staffing & Event Execution
Sponsorship Fulfillment & Activation

Case Studies

Margaritaville Run Series

Challenge: Plan and Design 5 unique 5K at Margaritaville Resorts across the country

Operations Staffing and Event Execution: Managed all operational components, timelines, permitting, venue and race course design, event staffing and set-up; coordinated with both with the national Margaritaville brand, as well as with each local Margaritaville Resort

Result: Promoted the Margaritaville brand while simultaneously connecting with local runners and beneficiaries in Nashville, Orlando, Pensacola, Houston, and Palm Springs – tour was a success!

Run With Hart

Challenge: Plan and Design 5K pop-up runs with celebrity Kevin Hart

Operations Staffing and Event Execution: Managed all operational components, timelines, permitting, venue and race course design, event staffing and set-up; coordinated with Nike agency OBE on celebrity involvement and security constraints

Result: In under 40 days, oversaw 5 of 12 major tour markets – Dallas, Kansas City, Houston, Philadelphia and Los Angeles for 5K runs with 1,500-3,000 runners – Tour was major success with over 12M media impressions

NFL Kickoff Run

Nike Women’s Half

Challenge: Implement runner transportation plan for nation’s largest women’s race- 30,000+ participants.

Operations staffing and execution: route planning, capacity and line queuing calculations, motor coach contracting, driver manuals, city ordinance compliance, event staffing, delivery of robust manual to Nike Agency (OBE).

Result: Pre Race, 2500 friends and family transported to on-course cheer zones; Post-race, nearly 20,000 runners transported to downtown San Francisco hotels via 100 50-passenger motor coaches.

Mayor’s Ice Bucket Challenge

Challenge: Coordinate largest ice bucket challenge on dare from Team Gleason Foundation to the Mayor of New Orleans.

Charity Activation: PR coordination with mayor’s office and media, production schedule and PA script, filling of (2) 2,500 gallon portable water troughs via NOFD, delivery of over 2,000 plastic buckets and 15,000 pounds of ice.

Result: 2,000+ people simultaneously dumping buckets of ice water on their heads in support of ALS.

Nike Cross Nationals

Challenge: Identify new venue and design new 5K running course for long standing Nike High School Cross-Country National Championships

Race Concepts/ Feasibility: location surveys and venue scouting, route designs and measurement, spectator and sponsor constraint planning, submittal of 3 course variations to client and meet director for review.

Result: New national’s XC race course and tradition created at Glendoveer Golf course in Portland Oregon.

Community

There is a lot to love about our community. Click here to see some of our favorite Coronado fitness activities – we try to do at least one a week.

Leadership

Easy Day Sports is led by Jamie Monroe. His special event experience spans more than 10 years with a strong background in producing events on a national scale. His leadership style emphasizes project management fundamentals to deliver events on time, within scope, and on budget.

Formerly the Director of Special Events at Competitor Group, the largest running event and running media company in the US, Jamie also holds an MBA from Pepperdine University, was a Div I Cross-country runner at University of San Diego and is a former Navy SEAL.

Our Partners

Employment

Easy Day Sports hires or contracts some of the best and most experienced talent in the industry. Producing Events can be hard work when you’re in the heat of the battle. We foster a work environment that is rewarding and fun and tries to keep it real. Personal accountability and excellence are important while we always strive to make a difference- even in the small things.

If you’re interested in employment opportunities please email your resume and cover letter to [email protected].